Networking is Much More Than Socializing
Casual networkers view networking as a form of socializing without focus and without goals. Effective networkers view it as a process of relationship building with very clear goals and objectives.
Business networking, like any other business activity, must be a productive use of time. To maximize your networking effectiveness, you should therefore clearly define your goals and objectives.
Following are some of the most common objectives for business networkers:
Broaden your exposure in the marketplace and create a positive…
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